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The emergence of new bidders to buy the club, such as The Weeknd, emphasizes the high interest and prestige of the Ottawa Senators in the market, as well as the growing popularity of hockey among celebrities and influencers. It also demonstrates the breadth of interests and investment strategies of today’s stars seeking to influence various fields, including sports.
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These developments show that the Ottawa Senators remain an attractive asset for major investors and celebrities. The influence of celebrities such as The Weeknd can significantly raise the team’s profile and attract new opportunities for the development of the club and the league as a whole.